Business Transformation

We're taking ambitious steps to differentiate and transform our client's businesses. We collaborate to inform the strategy with our deep technical expertise and then execute that strategy, bringing game-changing products and innovations to life with our multidisciplinary engineering teams.

October 20, 2020

The ME Team Goes Virtual: 4 Ways We’ve Tackled the Challenge of Making Things in a Virtual World

The mechanical engineering team at Synapse has gotten creative in finding solutions for working together remotely. Following Ann Torres’ (our VP of Engineering in San Francisco) great discussion with Fictiv and Cooper Perkins on How to build a Physical Product in the Virtual New World, our team tackled some of the same challenges and developed solutions of our own.

July 29, 2020

Has VR Improved Enough for the Mainstream?

With major improvements happening in virtual reality technology and many companies operating remotely in the face of unprecedented health and safety concerns, is COVID the perfect time for VR to finally go mainstream?

July 22, 2020

The Alpha Prototype: Be Smart or Look Good (It’s Hard to Do Both!)

Are you a startup developing a prototype needed to reach your next fundraising milestone? Or are you on the path to mass production? Either way, there's an Alpha prototype in your future—but, they're not all created equal. Ian Graves, Mechanical Engineering Program Lead, describes a few different Alpha prototype scenarios and discusses some of the downsides and highlights of each.

June 18, 2020

Embrace Ambiguity to Expose Winning Product Architectures

Architecture development for innovative products is exciting because options abound and we can exercise our creativity. At the same time, uncertainty lurks in the user experience, business case, and technical realms. Learn how we navigate this challenging terrain to help our clients deliver world-class products to market.

April 27, 2020

Exposing the Simple Solutions to Constrained Product Challenges

We work with our clients to conceive and develop innovative products to transform their businesses, which often results in significant engineering challenges. If we dive into the fundamental phenomena underlying those challenges and apply solutions that directly address them, the best solution is often the simplest and lowest cost. We’ve rewired our instincts to uncover simple, but hidden solutions to complex problems, as the simple solutions are often the ones that best align with our clients’ business constraints.

April 16, 2020

[Download] Mastering Hardware Product Development: 8 Levers for Optimizing Your Product's Cost, Schedule, and Quality

"How much will it cost?" and "How long will it take?" are often the first two questions prospective clients ask when they approach us to develop their hardware product concept. To better estimate, we've laid out some of the major influencing levers that can be utilized to reach your budget and schedule targets in this ebook.

April 1, 2020

[Download] Consumers Want It: How to Approach Personalization

What key personalization approaches are impacting the consumer sector? Download our free ebook to find out.

February 5, 2020

WALL-E Just Wants to Help: A Future of Industrial Robotics Safety Retrofits

SteamVR™ Tracking, specifically tracking of objects in space, is currently limited in its application because most engineers haven't been exposed to how object tracking works in VR. What if the technology could be repurposed in other industries, such as industrial manufacturing?

February 28, 2019

Done is Beautiful

When developing a product, each client and project needs to decide what "done" looks like and what makes the most sense for the business. So how do you decide how good is good enough?

December 5, 2018

How to Design a Product for Free!

Got an idea for a new product that might sell well? Smart upfront investments in design for manufacturing can save substantial downstream production costs.

May 21, 2018

Unlocking Lower-Cost Robotic Automation

The critical decision regarding investment in automation comes down to economics, and for many applications, automation still doesn’t pencil out. As Elon Musk recently acknowledged regarding automation at Tesla, humans are underrated—we’re flexible and capable. The trend toward automation will continue though, and we see a way to leverage low-latency, high-accuracy, outside-in tracking technology from virtual reality to significantly reduce the cost and expand the opportunities for robotic automation systems. Most of today’s robotic automation systems are currently burdened by expensive inside-out encoding and tracking systems as well as higher costs and weights to handle accuracy despite worst-case loads and degrees of freedom.

March 14, 2018

Is Technology Ruining Sport?

Is technology ruining sport? With new technological developments, and ‘marginal gains’ everywhere, is technology making it impossible to be a truly competitive athlete without access to the latest technology?

January 3, 2018

Build the Right Thing, and Build the Thing Right

With budgets and schedules becoming ever tighter, building the correct product the first time is more important than ever. At Synapse, we rely on a few key principles to deliver great products.

December 14, 2017

Will Robots Build my Product?

Automated assembly methods are on the rise -- what does it mean for the product development process?

November 22, 2017

Real World Testing for Real World Products

By testing our products like they’ll be used in the real world, we can minimize issues and risks and maximize confidence in the design as we move towards manufacturing the right product, on time and on budget.

July 11, 2017

How to Make Money in Retail

Many people working in product development love to create cutting-edge tech, but can overlook the details involved with getting that tech to market. In this post, we will explore the commercial aspect of selling products, and how it can make the difference between success and failure.

June 15, 2017

Why New Product Introduction is Critical to Product Success

Contract manufacturing has fueled many innovative products by allowing companies to try new ideas without all of the overhead of owning factories. However, the further you separate the designers and the manufacturers, the more important it becomes to build that relationship to ensure product is made in the best interests of the client.

June 6, 2017

Crossing Borders to Advance VR Technology

Many talented engineers from around the world are seeking to connect and share with the technical community, regardless of the miles that divide, to find solutions to problems that cross borders.

May 17, 2017

Synapse at Game Developers Conference 2017

Two Synapsters had the opportunity to attend the Game Developers Conference in San Francisco. They were thrilled to support Synapse’s clients in the virtual reality space and learn more about VR hardware startups.

May 5, 2017

Expanding the Synapse Braintrust

At Synapse, we've broadened our domain expertise into industrial and agricultural sectors, helping our clients accelerate innovation and time to market.

February 10, 2017

Successfully Delivering Risky Products

Providing answers to the two most common questions asked when engaging with a new client to develop their product concept; “how long it will take?” and “how much it will cost?”

April 29, 2016

CES 2017 - Product Highlights from the Consumer Electronics Show

While it’s hard to imagine that what the world really needs is 20 different smart pillows, our time walking the show floor at CES revealed interesting insights into the state of current and future technologies.