Business Transformation

We're taking ambitious steps to differentiate and transform our client's businesses. We collaborate to inform the strategy with our deep technical expertise and then execute that strategy, bringing game-changing products and innovations to life with our multidisciplinary engineering teams.

March 1, 2019

Done is Beautiful

When developing a product, each client and project needs to decide what "done" looks like and what makes the most sense for the business. So how do you decide how good is good enough?

December 5, 2018

How to Design a Product for Free!

Got an idea for a new product that might sell well? Smart upfront investments in design for manufacturing can save substantial downstream production costs.

May 21, 2018

Unlocking Lower-Cost Robotic Automation

The critical decision regarding investment in automation comes down to economics, and for many applications, automation still doesn’t pencil out. As Elon Musk recently acknowledged regarding automation at Tesla, humans are underrated—we’re flexible and capable. The trend toward automation will continue though, and we see a way to leverage low-latency, high-accuracy, outside-in tracking technology from virtual reality to significantly reduce the cost and expand the opportunities for robotic automation systems. Most of today’s robotic automation systems are currently burdened by expensive inside-out encoding and tracking systems as well as higher costs and weights to handle accuracy despite worst-case loads and degrees of freedom.

March 14, 2018

Is Technology Ruining Sport?

Is technology ruining sport? With new technological developments, and ‘marginal gains’ everywhere, is technology making it impossible to be a truly competitive athlete without access to the latest technology?

January 3, 2018

Build the Right Thing, and Build the Thing Right

With budgets and schedules becoming ever tighter, building the correct product the first time is more important than ever. At Synapse, we rely on a few key principles to deliver great products.

December 14, 2017

Will Robots Build my Product?

Automated assembly methods are on the rise -- what does it mean for the product development process?

November 22, 2017

Real World Testing for Real World Products

By testing our products like they’ll be used in the real world, we can minimize issues and risks and maximize confidence in the design as we move towards manufacturing the right product, on time and on budget.

July 11, 2017

How to Make Money in Retail

Many people working in product development love to create cutting-edge tech, but can overlook the details involved with getting that tech to market. In this post, we will explore the commercial aspect of selling products, and how it can make the difference between success and failure.

June 15, 2017

Why New Product Introduction is Critical to Product Success

Contract manufacturing has fueled many innovative products by allowing companies to try new ideas without all of the overhead of owning factories. However, the further you separate the designers and the manufacturers, the more important it becomes to build that relationship to ensure product is made in the best interests of the client.

June 6, 2017

Crossing Borders to Advance VR Technology

Many talented engineers from around the world are seeking to connect and share with the technical community, regardless of the miles that divide, to find solutions to problems that cross borders.

May 17, 2017

Synapse at Game Developers Conference 2017

Two Synapsters had the opportunity to attend the Game Developers Conference in San Francisco. They were thrilled to support Synapse’s clients in the virtual reality space and learn more about VR hardware startups.

May 5, 2017

Expanding the Synapse Braintrust

At Synapse, we've broadened our domain expertise into industrial and agricultural sectors, helping our clients accelerate innovation and time to market.

February 10, 2017

Successfully Delivering Risky Products

Providing answers to the two most common questions asked when engaging with a new client to develop their product concept; “how long it will take?” and “how much it will cost?”

April 29, 2016

CES 2017 - Product Highlights from the Consumer Electronics Show

While it’s hard to imagine that what the world really needs is 20 different smart pillows, our time walking the show floor at CES revealed interesting insights into the state of current and future technologies.