As the food delivery service industry experiences rapid growth, companies are looking at how technology can help them stand out from the competition. Most companies are looking at software solutions—but, custom-built hardware might be the answer.

Layoffs are difficult for everyone involved and our thoughts are with all of our friends and colleagues living through them right now. One industry we admire that has been hit particularly hard is micromobility. While the shutdown paints a grim near-term picture for shared bikes and scooters, the original market need still exists, and should strengthen in a post-pandemic world. Companies like Uber, Lyft, Lime, Bird, Zoba, and Tortoise will be a critical part of our recovery.

We work with our clients to conceive and develop innovative products to transform their businesses, which often results in significant engineering challenges. If we dive into the fundamental phenomena underlying those challenges and apply solutions that directly address them, the best solution is often the simplest and lowest cost. We’ve rewired our instincts to uncover simple, but hidden solutions to complex problems, as the simple solutions are often the ones that best align with our clients’ business constraints.

Get a look into the last stage of the Synapse Sustainable Design Process—“Select & Execute Relevant Strategies"—with this downloadable guide.

"How much will it cost?" and "How long will it take?" are often the first two questions prospective clients ask when they approach us to develop their hardware product concept. To better estimate, we've laid out some of the major influencing levers that can be utilized to reach your budget and schedule targets in this ebook.

What key personalization approaches are impacting the consumer sector? Download our free ebook to find out.

As sustainable design becomes a higher priority in the development of new products & systems, it’s becoming critical for engineers to learn how to apply industry-accepted sustainable design and manufacturing practices for new product development.

SteamVR™ Tracking, specifically tracking of objects in space, is currently limited in its application because most engineers haven't been exposed to how object tracking works in VR. What if the technology could be repurposed in other industries, such as industrial manufacturing?

While we work towards making green energy more sustainable, how can we keep up with the increasing demand on our aging energy infrastructure?

The largest carriers and equipment vendors have much to gain from the deployment of 5G, and they're prepared to weather the long roll out. However, for innovative businesses that see 5G as an opportunity to disrupt their own industry, yet lack the capitalization or patience of those firms, Alex Sutton offers some key considerations for designing transformative 5G systems in the face of rollout uncertainty.

The recent success of smart speakers has been a great leap in human-digital interaction, but there’s still a lot of space for developers and companies to cover to create smart devices and environments with truly engaging and intuitive interfaces. While voice command technology can handle simple tasks, the interaction can fall short because it has modest understanding of human intent.

Revolutionizing agriculture will require those in the tech industry to not just make cool gadgets and gizmos that farmers can use… anybody can do that. We need to reconnect with our roots and get to know our farmers — only after understanding what they really need can we actually create valuable innovations and technology that will reshape the agriculture industry.

The ubiquitous “wake words” used by today's smart speakers can make for an awkward if not frustrating experience when designed into custom devices. Recent technology advancements and some creative design could allow us to get the attention of our digital assistants in a more natural way.

Skepticism towards the deployment and everyday use of autonomous vehicles abounds. However, some of the building blocks that will eventually help you make peace with the technology may already exist inside that shiny new car of yours in the form of Advanced Driver Assistance Systems, or ADAS.

Designing for the environment doesn’t mean “expensive” or result in sacrifices. With little decisions, we all can reduce our impact on natural resources.

There is no one right answer for IoT. Even simple functions require intelligent hardware and complicated back-end structures. Businesses frequently get caught up thinking about the “how” rather than the creative “what." Fortunately, there’s a better way forward.

We’re just back from the Los Angeles Beauty and Money Summit where up and coming beauty brands shared their experiences, hoping to make it big by impressing investors and larger brands—here's what stood out to us.

Personalized beauty has become one of the Mega Trends reshaping business as we know it, forcing many to question what it means for their companies and products in this digital era.

When developing a product, each client and project needs to decide what "done" looks like and what makes the most sense for the business. So how do you decide how good is good enough?

Data in agriculture is flowing freely, which normally means a sensor network for soil information, and drone or visual inspection of plants from the air. Smart data gathering platforms will deliver the most complete data set that starts to unlock the mysteries of crop yield and disease detection.

We've been following the market, attending trade shows and conferences, and meeting with chief executives at beauty companies around the world to get a glimpse of the future trends for technology and beauty in 2019 and beyond—here are some of our observations.

Machine vision technology continues to rapidly advance and improve, performing object recognition at increasing rates and with increasing accuracy. What happens when the images being processed are obscured by the rain, snow, and mud of the real world? SharpWave™ is an AI technology that presents a clever solution to this deceptively difficult problem while making it look easy.

Smart speakers have taken us a huge step forward in human-digital interactions, but the user experience must become more intuitive to deliver on the promise of a smart home. We present a technology demonstration that shows one approach to making interactions with smart devices more natural.

Got an idea for a new product that might sell well? Smart upfront investments in design for manufacturing can save substantial downstream production costs.

Puget Sound has its share of challenges—homelessness, traffic congestion, and affordable housing to name a few. But, an underlying issue is that we're not working together to find solutions. I'm active with the Washington Technology Industry Association's Ion program—a collaboration incubator that brings together tech, government, and not-for-profits to tackle community challenges. In this video report, I explore this important topic.

Think about your last encounter with a robot. For most of us, communicating with robots isn’t like communicating with another person—not yet anyway! But, we’ve been working on technology that enables a much more natural person-to-person like interface. Creating an autonomous robot that makes interacting with technology as intuitive as talking to a friend is made possible by combining artificial intelligence, voice and gesture recognition, 3D mapping, and spatial awareness.

The holy grail of last mile logistics is cost-efficient instant package delivery, to wherever the recipient happens to be. The DelivAir system we’ve prototyped takes us a step closer to that by using drones, and a novel precision location and authentication technology to deliver packages directly to your hands.

GitLab was recently in the house for DevOps Stories Seattle, "a single day symposium dedicated to real-life DevOps transformation stories." Hosting the event here in our Seattle office was a great opportunity for us to cross-pollinate with other people and organizations that are using GitLab to solve their own challenges. Software Engineering Program Lead, Jason Haensly, joined in on the knowledge-sharing with a presentation describing how we use GitLab throughout the product development process, and why we think it's such a win.

The critical decision regarding investment in automation comes down to economics, and for many applications, automation still doesn’t pencil out. As Elon Musk recently acknowledged regarding automation at Tesla, humans are underrated—we’re flexible and capable. The trend toward automation will continue though, and we see a way to leverage low-latency, high-accuracy, outside-in tracking technology from virtual reality to significantly reduce the cost and expand the opportunities for robotic automation systems. Most of today’s robotic automation systems are currently burdened by expensive inside-out encoding and tracking systems as well as higher costs and weights to handle accuracy despite worst-case loads and degrees of freedom.

We're exploring ways to take the voice enabled user interface to the next level by augmenting it with other technologies or optimizing it with custom engineering.

Artificial intelligence (AI) had a starring role at this year’s Consumer Electronics Show and has been everywhere in the news since. At Synapse, we’re excited to build this trending tech into novel products and look forward to pushing AI to the next level in 2018.

Interoperability can be challenging and often has many pitfalls. Using a recent case study, we're illustrating the importance of a deliberate and regimented approach to developing a connected device.

Is technology ruining sport? With new technological developments, and ‘marginal gains’ everywhere, is technology making it impossible to be a truly competitive athlete without access to the latest technology?

The world is increasingly full of devices that communicate via Bluetooth® Low Energy; Synapse’s BlueSee™ debugging tool provides a scriptable window into that world.

AR at CES demonstrated some leaps forward by combining the latest in AI and machine vision with progress in AR displays and HMDs to take AR experiences and opportunities to the next level.

With budgets and schedules becoming ever tighter, building the correct product the first time is more important than ever. At Synapse, we rely on a few key principles to deliver great products.

Automated assembly methods are on the rise -- what does it mean for the product development process?

By testing our products like they’ll be used in the real world, we can minimize issues and risks and maximize confidence in the design as we move towards manufacturing the right product, on time and on budget.

Synapse has created a demonstration system showing how we can use AR and machine vision technology to train industrial workers to perform high-mix, low-volume assembly tasks which aren't good candidates for full automation.

Recent news headlines have highlighted jobs being lost to robots and automation. Jobs that involve high-volume, repetitive tasks are at the highest risk of being displaced, but for more complex, non-repetitive, and fluid tasks, augmented reality (AR) technologies show promise in training and assisting workers to perform these roles more economically than with full automation by leveraging the brains and hands of workers.

I was hit by an SF TechBus and I still bike to work. Here’s why.

Event provides an unexpected opportunity to discover camaraderie and how to have strength and hope in adversity

We discover two new display technologies on display at Display Week, the Society for Information Display's annual symposium

Insights into the newest technologies in agriculture from industry experts at World Agri Tech Innovation Summit

Many people working in product development love to create cutting-edge tech, but can overlook the details involved with getting that tech to market. In this post, we will explore the commercial aspect of selling products, and how it can make the difference between success and failure.

Synapse hosted our second San Francisco Design Week happy hour event and it was a great sucess. SF Design Week was the perfect opportunity to try out a modern take on wine blending technology and guests entered other worlds with two unique virtual reality experiences.

Synapse Project Manager, Ariane Callender, recently attend the Geekwire Sports Tech Summit, where she learned how data is used to monitor the health of the players, to better train the athletes, and how fans are consuming data and information relevant to their favorite sports.

Synapsters participate in Seattle Urban Academy Career Day Panel to pass along practical knowledge about engineering to intrigued, budding professionals.

Contract manufacturing has fueled many innovative products by allowing companies to try new ideas without all of the overhead of owning factories. However, the further you separate the designers and the manufacturers, the more important it becomes to build that relationship to ensure product is made in the best interests of the client.

Many talented engineers from around the world are seeking to connect and share with the technical community, regardless of the miles that divide, to find solutions to problems that cross borders.

Aadithya has been working with the Penguin Sentinels Lab at the University of Washington to develop scales to passively measure weights and RFIDs of Magellanic Penguins in Punta Tombo, Argentina. Through careful design, thorough testing, and clear documentation, he has helped to ensure that these scales will withstand the tough Patagonian environment, thereby allowing the lab to collect valid data on the colony's weight trends.

In late March, Synapse attended Bluetooth World in San Jose, CA with Cambridge Consultants. Talks around the current generation of BLE generally focused on how to make more natural experiences for consumers, but Synapse engineers are excited for the new, higher level standards that are coming soon!

Two Synapsters had the opportunity to attend the Game Developers Conference in San Francisco. They were thrilled to support Synapse’s clients in the virtual reality space and learn more about VR hardware startups.

A few months ago, two Synapse engineers attended the Society of Women Engineers local event in San Jose. Throughout the three day conference, Kathy and Martine presented a session on prototyping and attended keynotes, workshops, and presentations.

Synapse partnered with Seattle hardware startup cofounder Marc Barros, and hosted the Seattle Hardware Workshop for the third year in a row. Started five years ago as a way to give back to the startup community, Hardware Workshop has helped hundreds of hardware companies develop real products.

At Synapse, we've broadened our domain expertise into industrial and agricultural sectors, helping our clients accelerate innovation and time to market.

Digital security and privacy are important parts of system design of digital products large and small, but are often overlooked until late in the development process. Here, we discuss the current state of security for connected products and the Internet of Things, and discuss systems engineering strategies for bringing secure products to market.

At first glance, a gamer playing Pokémon Go has little in common with a surgeon saving lives in an operating theatre. But dig a little deeper and you’ll discover that might not be the case for much longer...

Hiring decisions are some of the most crucial decisions we make at Synapse, which is why we're making changes to our interviewing process to encourage system 2 thinking.

Spotlighting Kathy's role, interests, and work at Synapse.

The Synapse team loves to open our office doors to student groups, but especially to groups as engaged as this one.

Providing answers to the two most common questions asked when engaging with a new client to develop their product concept; “how long it will take?” and “how much it will cost?”

Looking at medical devices at this year’s Consumer Electronics Show that address challenges in health care.

While it’s hard to imagine that what the world really needs is 20 different smart pillows, our time walking the show floor at CES revealed interesting insights into the state of current and future technologies.