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May 12, 2019

5 Design for the Environment Tips That Any Design Engineer Can Use (#4 Will Blow Your Mind!)

Designing for the environment doesn’t mean “expensive” or result in sacrifices. With little decisions, we all can reduce our impact on natural resources.

May 1, 2019

Stories That Inspire — Beauty is More Than Skin Deep

We’re just back from the Los Angeles Beauty and Money Summit where up and coming beauty brands shared their experiences, hoping to make it big by impressing investors and larger brands—here's what stood out to us.

April 12, 2019

An Innovator’s Guide to Personalization

Personalized beauty has become one of the Mega Trends reshaping business as we know it, forcing many to question what it means for their companies and products in this digital era.

February 28, 2019

Done is Beautiful

When developing a product, each client and project needs to decide what "done" looks like and what makes the most sense for the business. So how do you decide how good is good enough?

December 13, 2018

Data Gathering Tools to Make the Right Crop Management Decisions

Data in agriculture is flowing freely, which normally means a sensor network for soil information, and drone or visual inspection of plants from the air. Smart data gathering platforms will deliver the most complete data set that starts to unlock the mysteries of crop yield and disease detection.

December 11, 2018

Megatrends in Beauty: Dive Inside the Next Wave of Tech

We've been following the market, attending trade shows and conferences, and meeting with chief executives at beauty companies around the world to get a glimpse of the future trends for technology and beauty in 2019 and beyond—here are some of our observations.

December 7, 2018

SharpWave™: The Wiper Blades of the Future

Machine vision technology continues to rapidly advance and improve, performing object recognition at increasing rates and with increasing accuracy. What happens when the images being processed are obscured by the rain, snow, and mud of the real world? SharpWave™ is an AI technology that presents a clever solution to this deceptively difficult problem while making it look easy.

December 6, 2018

Why Your Smart Home Isn’t Truly Smart...Yet

Smart speakers have taken us a huge step forward in human-digital interactions, but the user experience must become more intuitive to deliver on the promise of a smart home. We present a technology demonstration that shows one approach to making interactions with smart devices more natural.

December 5, 2018

How to Design a Product for Free!

Got an idea for a new product that might sell well? Smart upfront investments in design for manufacturing can save substantial downstream production costs.

October 9, 2018

It Takes All of Us Working Together to Solve Thorny Civic Problems

Puget Sound has its share of challenges—homelessness, traffic congestion, and affordable housing to name a few. But, an underlying issue is that we're not working together to find solutions. I'm active with the Washington Technology Industry Association's Ion program—a collaboration incubator that brings together tech, government, and not-for-profits to tackle community challenges. In this video report, I explore this important topic.

August 27, 2018

Using Autonomous Robotics to Unlock a Next-Generation Natural UI

Think about your last encounter with a robot. For most of us, communicating with robots isn’t like communicating with another person—not yet anyway! But, we’ve been working on technology that enables a much more natural person-to-person like interface. Creating an autonomous robot that makes interacting with technology as intuitive as talking to a friend is made possible by combining artificial intelligence, voice and gesture recognition, 3D mapping, and spatial awareness.

August 8, 2018

One Step Closer to Instant Package Delivery

The holy grail of last mile logistics is cost-efficient instant package delivery, to wherever the recipient happens to be. The DelivAir system we’ve prototyped takes us a step closer to that by using drones, and a novel precision location and authentication technology to deliver packages directly to your hands.

June 28, 2018

Making Best Practices the Default with GitLab

GitLab was recently in the house for DevOps Stories Seattle, "a single day symposium dedicated to real-life DevOps transformation stories." Hosting the event here in our Seattle office was a great opportunity for us to cross-pollinate with other people and organizations that are using GitLab to solve their own challenges. Software Engineering Program Lead, Jason Haensly, joined in on the knowledge-sharing with a presentation describing how we use GitLab throughout the product development process, and why we think it's such a win.

May 21, 2018

Unlocking Lower-Cost Robotic Automation

The critical decision regarding investment in automation comes down to economics, and for many applications, automation still doesn’t pencil out. As Elon Musk recently acknowledged regarding automation at Tesla, humans are underrated—we’re flexible and capable. The trend toward automation will continue though, and we see a way to leverage low-latency, high-accuracy, outside-in tracking technology from virtual reality to significantly reduce the cost and expand the opportunities for robotic automation systems. Most of today’s robotic automation systems are currently burdened by expensive inside-out encoding and tracking systems as well as higher costs and weights to handle accuracy despite worst-case loads and degrees of freedom.

May 9, 2018

Alexa, what more could you do?

We're exploring ways to take the voice enabled user interface to the next level by augmenting it with other technologies or optimizing it with custom engineering.

March 28, 2018

Looking Ahead to the Next Year of AI In Product Development

Artificial intelligence (AI) had a starring role at this year’s Consumer Electronics Show and has been everywhere in the news since. At Synapse, we’re excited to build this trending tech into novel products and look forward to pushing AI to the next level in 2018.

March 28, 2018

Data Exchange In An Instant: An IoT Interoperability Case Study

Interoperability can be challenging and often has many pitfalls. Using a recent case study, we're illustrating the importance of a deliberate and regimented approach to developing a connected device.

March 14, 2018

Is Technology Ruining Sport?

Is technology ruining sport? With new technological developments, and ‘marginal gains’ everywhere, is technology making it impossible to be a truly competitive athlete without access to the latest technology?

January 19, 2018

BlueSee™: Examining Your Wireless World

The world is increasingly full of devices that communicate via Bluetooth® Low Energy; Synapse’s BlueSee™ debugging tool provides a scriptable window into that world.

January 19, 2018

Combining AR and AI: Contextual Awareness

AR at CES demonstrated some leaps forward by combining the latest in AI and machine vision with progress in AR displays and HMDs to take AR experiences and opportunities to the next level.

January 3, 2018

Build the Right Thing, and Build the Thing Right

With budgets and schedules becoming ever tighter, building the correct product the first time is more important than ever. At Synapse, we rely on a few key principles to deliver great products.

December 14, 2017

Will Robots Build my Product?

Automated assembly methods are on the rise -- what does it mean for the product development process?

November 22, 2017

Real World Testing for Real World Products

By testing our products like they’ll be used in the real world, we can minimize issues and risks and maximize confidence in the design as we move towards manufacturing the right product, on time and on budget.

November 16, 2017

Automation AR and Jobs: A Demonstration

Synapse has created a demonstration system showing how we can use AR and machine vision technology to train industrial workers to perform high-mix, low-volume assembly tasks which aren't good candidates for full automation.

October 25, 2017

Automation, AR, and Jobs: How AR Will Train and Assist Workers in the Context of Automation

Recent news headlines have highlighted jobs being lost to robots and automation. Jobs that involve high-volume, repetitive tasks are at the highest risk of being displaced, but for more complex, non-repetitive, and fluid tasks, augmented reality (AR) technologies show promise in training and assisting workers to perform these roles more economically than with full automation by leveraging the brains and hands of workers.

October 11, 2017

I was hit by an SF TechBus and I still bike to work. Here’s why.

I was hit by an SF TechBus and I still bike to work. Here’s why.

September 6, 2017

Optimism Walk

Event provides an unexpected opportunity to discover camaraderie and how to have strength and hope in adversity

August 24, 2017

New Tech On Display at Display Week

We discover two new display technologies on display at Display Week, the Society for Information Display's annual symposium

August 8, 2017

Technology Advancements in Agriculture

Insights into the newest technologies in agriculture from industry experts at World Agri Tech Innovation Summit

July 11, 2017

How to Make Money in Retail

Many people working in product development love to create cutting-edge tech, but can overlook the details involved with getting that tech to market. In this post, we will explore the commercial aspect of selling products, and how it can make the difference between success and failure.

July 11, 2017

Synapse Happy Hour at SF Design Week

Synapse hosted our second San Francisco Design Week happy hour event and it was a great sucess. SF Design Week was the perfect opportunity to try out a modern take on wine blending technology and guests entered other worlds with two unique virtual reality experiences.

July 5, 2017

Synapse at Geekwire Sports Tech Summit

Synapse Project Manager, Ariane Callender, recently attend the Geekwire Sports Tech Summit, where she learned how data is used to monitor the health of the players, to better train the athletes, and how fans are consuming data and information relevant to their favorite sports.

June 23, 2017

Synapsters Share Career Experience at Seattle Urban Academy

Synapsters participate in Seattle Urban Academy Career Day Panel to pass along practical knowledge about engineering to intrigued, budding professionals.

June 15, 2017

Why New Product Introduction is Critical to Product Success

Contract manufacturing has fueled many innovative products by allowing companies to try new ideas without all of the overhead of owning factories. However, the further you separate the designers and the manufacturers, the more important it becomes to build that relationship to ensure product is made in the best interests of the client.

June 6, 2017

Crossing Borders to Advance VR Technology

Many talented engineers from around the world are seeking to connect and share with the technical community, regardless of the miles that divide, to find solutions to problems that cross borders.

June 5, 2017

How Much Does a Magellanic Penguin Weigh?

Aadithya has been working with the Penguin Sentinels Lab at the University of Washington to develop scales to passively measure weights and RFIDs of Magellanic Penguins in Punta Tombo, Argentina. Through careful design, thorough testing, and clear documentation, he has helped to ensure that these scales will withstand the tough Patagonian environment, thereby allowing the lab to collect valid data on the colony's weight trends.

May 17, 2017

Synapse at Bluetooth World 2017

In late March, Synapse attended Bluetooth World in San Jose, CA with Cambridge Consultants. Talks around the current generation of BLE generally focused on how to make more natural experiences for consumers, but Synapse engineers are excited for the new, higher level standards that are coming soon!

May 17, 2017

Synapse at Game Developers Conference 2017

Two Synapsters had the opportunity to attend the Game Developers Conference in San Francisco. They were thrilled to support Synapse’s clients in the virtual reality space and learn more about VR hardware startups.

May 16, 2017

WE Local - San Jose

A few months ago, two Synapse engineers attended the Society of Women Engineers local event in San Jose. Throughout the three day conference, Kathy and Martine presented a session on prototyping and attended keynotes, workshops, and presentations.

May 10, 2017

Hardware Workshop at Synapse

Synapse partnered with Seattle hardware startup cofounder Marc Barros, and hosted the Seattle Hardware Workshop for the third year in a row. Started five years ago as a way to give back to the startup community, Hardware Workshop has helped hundreds of hardware companies develop real products.

May 5, 2017

Expanding the Synapse Braintrust

At Synapse, we've broadened our domain expertise into industrial and agricultural sectors, helping our clients accelerate innovation and time to market.

April 26, 2017

Digital Security for Connected Devices

Digital security and privacy are important parts of system design of digital products large and small, but are often overlooked until late in the development process. Here, we discuss the current state of security for connected products and the Internet of Things, and discuss systems engineering strategies for bringing secure products to market.

April 19, 2017

In Reality...?

At first glance, a gamer playing Pokémon Go has little in common with a surgeon saving lives in an operating theatre. But dig a little deeper and you’ll discover that might not be the case for much longer...

April 18, 2017

Better Interviewing Through Neuroscience

Hiring decisions are some of the most crucial decisions we make at Synapse, which is why we're making changes to our interviewing process to encourage system 2 thinking.

March 17, 2017

NPI Spotlight- Kathy Fedirchuk

Spotlighting Kathy's role, interests, and work at Synapse.

March 17, 2017

Welcoming UW Students to Synapse

The Synapse team loves to open our office doors to student groups, but especially to groups as engaged as this one.

February 10, 2017

Successfully Delivering Risky Products

Providing answers to the two most common questions asked when engaging with a new client to develop their product concept; “how long it will take?” and “how much it will cost?”

January 31, 2017

CES Recap: An App a Day Keeps the Doctor Away

Looking at medical devices at this year’s Consumer Electronics Show that address challenges in health care.

April 29, 2016

CES 2017 - Product Highlights from the Consumer Electronics Show

While it’s hard to imagine that what the world really needs is 20 different smart pillows, our time walking the show floor at CES revealed interesting insights into the state of current and future technologies.