Editor’s note: This talk was filmed and uploaded by the volunteers who organized this TEDx event; speakers and topics are selected independently of TED.

Will Harrison shares the methods the Synapse team has developed for understanding how to achieve sustainability goals for a new product. Will is a Mechanical Engineer, working in multidisciplinary engineering teams to realize the ideas and concepts of our clients. He previously worked at Cambridge Consultants, Synapse’s parent company, and can draw on the experience gained there from early stage R&D to transferring designs to manufacture in China. Working on engineering projects from industrial robotics, to high performance sports equipment, to consumer electronics, Will has gained experience through a broad range of technical and commercial projects. Alongside developing novel engineering solutions, Will’s rewarding partnerships with clients have come from effective communication of project challenges, trade-offs, and successes.

More recently, Will has focused his efforts on developing Synapse’s skills and capabilities in sustainable design, leading our clients in product development strategies to result in more sustainable products and systems. Will is a Chartered Engineer with the Institute of Mechanical Engineers, and holds a MEng in Mechanical Engineering from the University of Cambridge. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx.