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Display Week is the Society for Information Display’s premier international event for the electronic display industry. It’s a great opportunity to discover new and exciting technological trends, as well as a chance to stay connected with a large cross section of Synapse suppliers and partners in the industry. I first attended Display Week in 2015, and this year’s event was my third visit. It was great catch up with some of our suppliers and check out the newest technological advances.
Staying in tune with industry trends helps prepare us to solve the unique technology challenges we often encounter
Synapse is often engaged with projects that push the technological limits of displays and sensing technologies. Staying in tune with industry trends helps prepare us to solve the unique technology challenges we often encounter - be it custom or novel display geometries and sizes, ultra low power wearable displays, touch surfaces for challenging and harsh environments, or unique materials, light guides, and optical films.
This year at Display Week I saw two standouts in new display technologies: transparent color displays and foldable OLED displays.
A mobile display company, JDI, showcased their new transparent color display. Using new technology to eliminate the need for color filters and polarizers, JDI has succeeded in manufacturing a prototype that achieves a groundbreaking 80% light transmittance. High transmittance allows the display to appear truly transparent to a user, where images can be displayed in concert with an unobscured background. This technology could enable a richer Augmented Reality product experience with potential applications in many industries, including consumer, industrial, and automotive.
Two manufacturers, BOE and AUO, exhibited their foldable OLED displays. The use of plastic substrates allow the displays to be dynamically folded while in use - a key differentiator from the curved displays already seen in some smartphones. Foldable display technology has the potential to revolutionize the way we think about wearable and mobile devices… imagine foldable tablets, jewelry or clothing with integrated display, or a modern redux of the flip phone! BOE has reportedly already started low volume pilot production of these foldable displays, and AUO estimates they will be in full production of their foldable OLED in 2018.
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Revolutionizing agriculture will require those in the tech industry to not just make cool gadgets and gizmos that farmers can use… anybody can do that. We need to reconnect with our roots and get to know our farmers — only after understanding what they really need can we actually create valuable innovations and technology that will reshape the agriculture industry.