Will Harrison
Mechanical Engineer

How to Really Commit to Sustainability in Product Design

Sustainability is moving up the priority list of factors influencing product development, but consumer desires and business trends don’t always correlate with the best sustainable design processes or minimize the impact of a product on the environment. 

During product development, sustainable design decisions must be informed by evaluating impacts across the life-cycle of the product—not just by intuition. Decisions made to sell an environmental-friendly image to consumers haven’t always resulted in a reduction in environmental impact. For instance, the recent move away from plastic packaging following consumer pressure has in some cases increased the use of alternatives that actually have significantly greater environmental impact than their plastic equivalents through the full life-cycle, such as using glass instead of PET bottles for olive oil

Thinking Full-Cycle

We’ve always been passionate about sustainability, and as we see tech companies being held to a higher standard for making environmentally conscious decisions, we’re investing in helping our clients lead the way in sustainable product development. An increasing number of clients we speak to have sustainability as a product requirement, and it’s steadily appearing higher on their priority lists. By pairing ambitious design thinking which focuses on the full life-cycle of a product with business models that can go beyond minimizing environmental impacts, we can help generate positive change across industries. 

One potential approach is adopting the circular economy model, where the goal is to actively improve the environment, not just avoid negative impacts. We’ve seen increasing movement towards this model, such as with grocery delivery company Loop, whose packaging is not only reused to minimize waste and environmental impact, but it’s also designed to give a premium experience to consumers. Seeing a business opportunity in promoting a circular economy, Loop formed circular economy partnerships with more than two dozen of the world’s biggest brands in 2019 and are continuing to expand their service. 

This particular example isn’t necessarily a new idea—you don’t need to go back that many years for there to be a ‘milk as a service’ business model, where milk was delivered to your doorstep, often using an electric milk float, in reusable glass containers. 

Though our primary goal here is to focus on benefits to the environment, innovation driven by sustainability can also reduce the cost of products and facilitate greater customer engagement with the product and brand. As my colleagues in Cambridge are discovering, there will likely be a financial incentive in the near future as carbon pricing becomes a more significant factor.

Integrating Sustainable Design into Product Development

 Critical to sustainable design is the integration of sustainability into the product development process, and rigorous systems engineering to realize the ambition. This will involve:

  • Including sustainability requirements in the development of product requirements
  • Evaluating the full product life-cycle early in the system definition, including end-of-life consideration and how this is reflected in user stories
  • Early evaluation of concepts against sustainability criteria, utilizing appropriate LCA tools to quantify the concept performance
  • Identifying and evaluating manufacturing partners and their influence on the impact of the product through its full life cycle
  • Considering the environmental impacts of packaging and distribution of products and working to minimize this

By integrating these considerations into the design process, there is the opportunity to significantly improve the next generation of products. I’m optimistic about what the future holds, and believe innovative solutions to sustainability challenges will change the way we think about product design & development.

Oops! Something went wrong! Please try again!

See what else is new...

January 3, 2021

What is IoT?

Our Principal IoT Systems Architect, Paul Ganichot, breaks it down in this new blog series that goes through the what, why, who, how, where, when of the “Information of Things.” In this first post, we’ll define the Internet of Things, decompose its main components, summarize the IoT ecosystem, and demystify buzzwords such as Digital Twin, Digital Engineering, and Virtual Sensor.

February 16, 2021

Fulfilling the Promise of Natural UI Through Inclusive Design

Connected devices are leveraging rapid developments in voice control and machine vision to enable more seamless user experiences known as natural user interfaces (UI) or zero UI. But “seamless” and “natural” to whom? And in what context? Combining physical and digital interfaces so that a product can support various modes of interaction results in the most accessible products and intuitive experiences.

See what else is new...

December 28, 2020

In Search of the Sustainable Factory

Efforts to improve product sustainability don’t begin and end with a life cycle assessment. NPI Engineer Ian Hardy surveys the manufacturing industry’s effort to reduce environmental impacts, and walks us through 6 considerations for hardware developers looking to elevate the sustainability of their manufacturing phase.

November 16, 2020

[Watch] How to Incorporate Sustainability into Your Product Development Process

Learn about the methods the Synapse team has developed for understanding how to achieve sustainability goals for a new product in this TEDx Talk with Mechanical Engineering Tech Lead, Will Harrison.

September 15, 2020

How Smart Technologies Can Help Fight Wildfires

Utilities like electricity are crucial during emergencies, but they can also be the cause. So what can we do to prevent potential catastrophes and be prepared when they do happen? With wildfires ravaging our local cities, we decided to take a look at what technologies like edge AI, inductive energy harvesting, and secure long-range wireless mesh networks could do to help paint a more detailed picture for utilities of the current status of their electrical infrastructure.