Andrew Beddoe
Director Consumer & Health Business

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[Ebook] Consumers Want It: How to Approach Personalization

Until recently tech wasn’t considered complementary to everything. But now, technology is rapidly changing the relationship between consumers and brands and is driving a massive digital transformation within a myriad of industries, from household appliances to mobility, travel, and many other consumer markets. It’s starting to have an effect on everything from the clothes you wear, the bed you sleep on, the music you listen to, and the food you eat, to the cars you drive and the medicine you take. Personalization is everywhere and although it’s probably starting to quietly rewrite the meaning of your business, there’s hope in knowing we can embrace this change by learning from the leadership happening within consumer experience driven industries—where it’s all about putting more power in the hands of the consumer.

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April 16, 2020

[Ebook] Mastering Hardware Product Development: 8 Levers for Optimizing Your Product's Cost, Schedule, and Quality

"How much will it cost?" and "How long will it take?" are often the first two questions prospective clients ask when they approach us to develop their hardware product concept. To better estimate, we've laid out some of the major influencing levers that can be utilized to reach your budget and schedule targets in this ebook.

May 26, 2020

Happy Drivers, Happy Diners: How to Win the Food Delivery Race

As the food delivery service industry experiences rapid growth, companies are looking at how technology can help them stand out from the competition. Most companies are looking at software solutions—but, custom-built hardware might be the answer.

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April 27, 2020

Exposing the Simple Solutions to Constrained Product Challenges

We work with our clients to conceive and develop innovative products to transform their businesses, which often results in significant engineering challenges. If we dive into the fundamental phenomena underlying those challenges and apply solutions that directly address them, the best solution is often the simplest and lowest cost. We’ve rewired our instincts to uncover simple, but hidden solutions to complex problems, as the simple solutions are often the ones that best align with our clients’ business constraints.

April 22, 2020

Sustainable Design: Minimizing the Environmental Impact of a Product’s Materials & Manufacturing

Get a look into the last stage of the Synapse Sustainable Design Process—“Select & Execute Relevant Strategies"—with this downloadable guide.

April 16, 2020

[Ebook] Mastering Hardware Product Development: 8 Levers for Optimizing Your Product's Cost, Schedule, and Quality

"How much will it cost?" and "How long will it take?" are often the first two questions prospective clients ask when they approach us to develop their hardware product concept. To better estimate, we've laid out some of the major influencing levers that can be utilized to reach your budget and schedule targets in this ebook.