Andrew Beddoe
Director Consumer & Health Business

[Download] Consumers Want It: How to Approach Personalization

Until recently tech wasn’t considered complementary to everything. But now, technology is rapidly changing the relationship between consumers and brands and is driving a massive digital transformation within a myriad of industries, from household appliances to mobility, travel, and many other consumer markets. It’s starting to have an effect on everything from the clothes you wear, the bed you sleep on, the music you listen to, and the food you eat, to the cars you drive and the medicine you take. Personalization is everywhere and although it’s probably starting to quietly rewrite the meaning of your business, there’s hope in knowing we can embrace this change by learning from the leadership happening within consumer experience driven industries—where it’s all about putting more power in the hands of the consumer.

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April 4, 2022

Building an IoT ecosystem leveraging LoRaWAN? Learn what factors to consider early-on for the highest success.

The LoRaWAN protocol is efficient and flexible communication technology for IoT, but it has many specific characteristics that can make or break a successful IoT implementation. Learn about some of the LoRaWAN characteristics and what to address early on when architecting an IoT ecosystem leveraging LoRaWAN.

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December 30, 2021

[Watch] Ann Torres Gives 3 Reasons Why Hardware is Key in Digital Transformations

Ann Torres, Senior VP of Engineering, sits down with Paul Cihak from STMicroelectronics to discuss why the physical aspect of digital systems is so impactful on the overall success.

July 27, 2021

Outsourcing Engineering: 7 Questions to Snag the Perfect Product Development Partner

Choosing the right engineering partner is not a simple task of rapid-fire Q&A to fill in a decision matrix. It’s about making a long-term match that will accelerate your product development process. Whether still in the stages of early development or seeking a course correction from the path already traveled, it’s imperative to ask the kinds of questions that will bring the right players to the game.

October 19, 2020

The ME Team Goes Virtual: 4 Ways We’ve Tackled the Challenge of Making Things in a Virtual World

The mechanical engineering team at Synapse has gotten creative in finding solutions for working together remotely. Following Ann Torres’ (our VP of Engineering in San Francisco) great discussion with Fictiv and Cooper Perkins on How to build a Physical Product in the Virtual New World, our team tackled some of the same challenges and developed solutions of our own.